During a workshop recently, a participant asked me if an old-fashioned snail mail sales letter still works for generating leads.
I answered the question with a question. “How many here found out about me as a result of a letter I sent them?”
Out of a group of 31, three raised their hands.
That might not sound very impressive. In fact, that example might confirm your suspicion that a direct mail letter is a dinosaur of a marketing tactic that doesn’t fit in today’s online world.
Not so fast. Read more