Month: February 2011

Click here to subscribe in iTunes; or, listen to the audio version below: Recently, I've been coming across a lot of misinformation about prospecting. "You have to make a lot of cold calls," one guru insists. "You must send out hundreds of pitch letters," another...

Click here to subscribe in iTunes; or, listen to the audio version below: Years ago I interviewed a freelance copywriter who was (and still is) one of the top professionals in her particular niche. When I asked her how she became so darned successful so quickly, I...

Click here to subscribe in iTunes; or, listen to the audio version below: A potential new client calls you. He asks some initial questions about your services and provides you with details on his project. You have a great conversation. He seems impressed with you....