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7
ways to leverage your newsletter investment
by
Steve Slaunwhite
A
newsletter can be reused and repurposed in a multitude of ways
to boost your marketing results. Here are just a few ideas.
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As
a press release. Articles, such as a new product
story, can be quickly reworked as a press release to
business and trade editors.
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In
other publications. Editors are always looking for new
stories. Pull the best ones from your newsletter and
submit these for consideration.
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On
sales calls. A newsletter makes a great door opener...
and conversation starter.
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In
lead management. Newsletters are ideal for sustaining
interest in your products and services until prospects are
ready to buy.
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On
your website. Articles help make your site
"sticky". Visitors stay longer and learn more
about your company and solutions.
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At
trade shows. A terrific handout. When a visitor to
your booth has a question you can say: "This
excellent article in our newsletter answers that..."
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As
a booklet. Combine past newsletter articles into a
special report, white paper, how-to-guide or booklet. This
can then be used as a website download, a trade show
handout or as a free giveaway to boost the response to
your ads and direct mailings.
________________________________
©
2004, Steve Slaunwhite. All right reserved.
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