Author Archives: Steve Slaunwhite

The ideal “micro niche” market.
(If you can find it.)

Click here to subscribe in iTunes; or, listen to the audio version below: I had an interesting conversation with a friend of mine the other day. She’s a successful video producer and boasted that she never has to do any … Continue reading

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How to Get More Prospect Meetings.

Click here to subscribe in iTunes; or, listen to the audio version below: Let’s face it. You can do a fantastic job of prospecting, generating leads, attracting referrals and word-of-mouth, and basically getting lots of potential clients to find out … Continue reading

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How to Follow-Up Without Being a Pest

Click here to subscribe in iTunes; or, listen to the audio version below: A couple of weeks ago, I got the umpteenth call from a sales rep who’s been hounding me since we chatted at a conference seven months ago. … Continue reading

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The Fastest Way to Find Prospect Names

Click here to subscribe in iTunes; or, listen to the audio version below: When my daughter was six or so the game we enjoyed playing most together was Where’s Waldo. It involved finding the Waldo character amongst a crowd of … Continue reading

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“Leverage” Your Way to Better Marketing Results

Click here to subscribe in iTunes; or, listen to the audio version below: I had the opportunity to chat with a fellow marketing guy earlier this month. He was about to do a workshop for a local professional speakers group … Continue reading

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Does Prospecting Suck?

Click here to subscribe in iTunes; or, listen to the audio version below: Over the past week or so, I’ve had more than a few people tell me that, although prospecting can get good results, it can also be uncomfortable, … Continue reading

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The Plumber Who Taught Me Prospecting

Click here to subscribe in iTunes; or, listen to the audio version below: Since starting this series on prospecting, I’ve received a lot of questions from readers, and also some great tips. Thank you! As I said in my last … Continue reading

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5 Keys to Painless Prospecting

Click here to subscribe in iTunes; or, listen to the audio version below: Let’s face it. No one likes to cold call, warm call, or do any type of prospecting. Even if you don’t use the phone and, instead, reach … Continue reading

Posted in Podcast, Steve Slaunwhite's Marketing Memo | 8 Comments

The Missing Ingredient to Achieving Goals?

Click here to subscribe in iTunes; or, listen to the audio version below: I’m guessing this is the umpteenth article you’ve seen this week on setting goals. After all, it’s the start of the new year. Just about everyone has … Continue reading

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How to Land a New Client by Christmas

Click here to subscribe in iTunes; or, listen to the audio version below: A friend called me this morning and asked, “So, what are your plans for the holidays?” “The holidays?” I replied. Then I casually glanced at the calendar. … Continue reading

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