Steve's Latest Book...
“… a true gold mine of ideas that’ll propel you past your competitors and ensure your long-term success as a solo professional."
—
Michael Stelzner,
Founder of SocialMediaExaminer.com

What clients and audiences are saying...
Marketing Advice and Coaching
"We recently asked Steve to coach us on marketing our business better online. In just six weeks, his advice helped us more than double the amount of qualified leads we were generating with our website. In addition, the follow-up emails and scripts he helped us write brought in two new big clients. Steve’s coaching is easily the best investment in our marketing we’ve ever made."
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Brent Haskett,
President,
North Shore Consulting
Award-winning Copywriting
"I used Steve’s copy coaching program to revitalize the website sales page for one of my audio products and write a series of emails to my subscribers. Using his easy-to-follow methods, templates, coaching and feedback, I was able to create marketing copy that more than tripled sales."
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Michael Hughes,
Principal,
The Networking Guru
Keynotes, Seminars and Workshops
"Steve’s seminar at the CAPS national conference was terrific. It was standing room only! He outlined the principles of persuasive copywriting in a way I’ve never seen before – not because it’s radically new, but rather because it's radically simple and easy to follow. I have been a professional copywriter for over twenty-five years, and Steve is one of the very few people whose advice and feedback I trust."
—
Michel Neray
Chief Differentiation Officer
The Essential Message
Author Archives: Steve Slaunwhite
The ideal “micro niche” market.
(If you can find it.)
Click here to subscribe in iTunes; or, listen to the audio version below: I had an interesting conversation with a friend of mine the other day. She’s a successful video producer and boasted that she never has to do any … Continue reading
How to Get More Prospect Meetings.
Click here to subscribe in iTunes; or, listen to the audio version below: Let’s face it. You can do a fantastic job of prospecting, generating leads, attracting referrals and word-of-mouth, and basically getting lots of potential clients to find out … Continue reading
How to Follow-Up Without Being a Pest
Click here to subscribe in iTunes; or, listen to the audio version below: A couple of weeks ago, I got the umpteenth call from a sales rep who’s been hounding me since we chatted at a conference seven months ago. … Continue reading
The Fastest Way to Find Prospect Names
Click here to subscribe in iTunes; or, listen to the audio version below: When my daughter was six or so the game we enjoyed playing most together was Where’s Waldo. It involved finding the Waldo character amongst a crowd of … Continue reading
“Leverage” Your Way to Better Marketing Results
Click here to subscribe in iTunes; or, listen to the audio version below: I had the opportunity to chat with a fellow marketing guy earlier this month. He was about to do a workshop for a local professional speakers group … Continue reading
Does Prospecting Suck?
Click here to subscribe in iTunes; or, listen to the audio version below: Over the past week or so, I’ve had more than a few people tell me that, although prospecting can get good results, it can also be uncomfortable, … Continue reading
The Plumber Who Taught Me Prospecting
Click here to subscribe in iTunes; or, listen to the audio version below: Since starting this series on prospecting, I’ve received a lot of questions from readers, and also some great tips. Thank you! As I said in my last … Continue reading
5 Keys to Painless Prospecting
Click here to subscribe in iTunes; or, listen to the audio version below: Let’s face it. No one likes to cold call, warm call, or do any type of prospecting. Even if you don’t use the phone and, instead, reach … Continue reading
The Missing Ingredient to Achieving Goals?
Click here to subscribe in iTunes; or, listen to the audio version below: I’m guessing this is the umpteenth article you’ve seen this week on setting goals. After all, it’s the start of the new year. Just about everyone has … Continue reading
How to Land a New Client by Christmas
Click here to subscribe in iTunes; or, listen to the audio version below: A friend called me this morning and asked, “So, what are your plans for the holidays?” “The holidays?” I replied. Then I casually glanced at the calendar. … Continue reading


