Steve Slaunwhite

Steve Slaunwhite is an author, speaker and recognized expert in the best practices of high-response copywriting.

In fact, more than 100 F-500 companies, mid-sized businesses, and publishers have relied on his copywriting expertise for direct mail letters, email letters, ads, web pages and other marketing communications.

A business graduate of York University, Steve has 21 years experience in sales and marketing. His work and insights have been profiled in such publications as DM News, Inside Direct Mail, The Wall Street Journal, Marketing Magazine, Insurance Marketing, The Vancouver Sun, Sales & Marketing Journal, Target Marketing and many others. 

In 2001, a direct mail package he wrote for Hewlett-Packard won the Promo Marketing Gold Award. In 2004 an email marketing piece he created for a multinational software firm generated four times the response of any of their previous campaigns. In 2006 he won the ACE Award for Circulation Excellence for a Direct Mail renewal package he conceived and wrote.

A prolific author, Steve has written several books including Start & Run a Copywriting Business (both the 2001 and 2005 editions), 101 Writing Tips for Successful Email Marketing, 7 Keys to Creating a Lead-Generating Brochure, The CMA Guide to Email Marketing, The EVERYTHING Guide to Writing Copy, and the course workbook Writing for the Business-to-Business Market. He has also been featured or quoted in Persuasion Secrets of the Marketing Masters by Mitch Baldwin, Secrets of Writing for the Internet by John Forde, and Bly On Marketing and The White Paper Marketing Handbook by Bob Bly.

A sought-after speaker, Steve shares his expertise at corporate training sessions, conferences and events across the country. He also teaches at the Media Copywriting Program at Humber College. 

He has been featured in the media, and has appeared as a guest on radio shows from Toronto to Los Angeles. In 2003, the Canadian Magazine Publishers Association named him one of "...the great Canadians you'll meet in the pages of Canadian magazines."

When not thinking, writing, creating and generally obsessing about improving the response for his clients' marketing programs, Steve is a proud member of suburbia and lives with his wife and family just outside Toronto, Canada. 

Steve Slaunwhite  |  905-846-2620  |  info@steveslaunwhite.com