The Fastest Way to Find Prospect Names

Click here to subscribe in iTunes; or, listen to the audio version below: When my daughter was six or so the game we enjoyed playing most together was Where's Waldo. It involved finding the Waldo character amongst a crowd of other people, who were usually doing...

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“Leverage” Your Way to Better Marketing Results

Click here to subscribe in iTunes; or, listen to the audio version below: I had the opportunity to chat with a fellow marketing guy earlier this month. He was about to do a workshop for a local professional speakers group I belong to and I was helping him set up. This...

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Email prospecting example (that worked… )

Subject line: Handouts for the upcoming Plastics Expo Charlotte, I read in Industrial & Marine Valves about your appointment as Marketing Director of CAM Engineering. Congratulations! I suspect you’re now knee deep in getting ready for the upcoming Plastics Expo. Did...

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Does Prospecting Suck?

Click here to subscribe in iTunes; or, listen to the audio version below: Over the past week or so, I've had more than a few people tell me that, although prospecting can get good results, it can also be uncomfortable, embarrassing, and undignified to say the least....

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The Plumber Who Taught Me Prospecting

Click here to subscribe in iTunes; or, listen to the audio version below: Since starting this series on prospecting, I've received a lot of questions from readers, and also some great tips. Thank you! As I said in my last Marketing Memo, prospecting is simply the...

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5 Keys to Painless Prospecting

Click here to subscribe in iTunes; or, listen to the audio version below: Let's face it. No one likes to cold call, warm call, or do any type of prospecting. Even if you don't use the phone and, instead, reach out to new potential clients via email, the process can be...

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The Missing Ingredient to Achieving Goals?

Click here to subscribe in iTunes; or, listen to the audio version below: I'm guessing this is the umpteenth article you've seen this week on setting goals. After all, it's the start of the new year. Just about everyone has something important they want to achieve in...

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How to Land a New Client by Christmas

Click here to subscribe in iTunes; or, listen to the audio version below: A friend called me this morning and asked, "So, what are your plans for the holidays?" "The holidays?" I replied. Then I casually glanced at the calendar. Uh oh. The holidays are next week. How...

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How to Get Clients Using LinkedIn

I consider myself a LinkedIn power user and am having a lot of success attracting leads, connecting with prospects, and generally meeting some great people using this site. The following video was originally created for International Freelancers Day, which was last...

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Easiest Way to Write Sales Copy

Click here to subscribe in iTunes; or, listen to the audio version below: Last week, I was a guest on Jane Atkinson's teleclass series for professional speakers. The topic was copywriting, and Jane did a great job of picking my brain on how to craft effective web...

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Getting Your Article Published in Forbes

Click here to subscribe in iTunes; or, listen to the audio version below: Chances are, there are a handful of key publications in your target market that just about everyone reads – or at least scans – on a regular basis. In one of the niche markets I...

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How to Write a Prospecting Email

Click here to subscribe in iTunes; or, listen to the audio version below: I received an email yesterday from a representative of a PR consulting firm. He was obviously trying to solicit my business. But instead of sending me a "real" email message, he instead cut and...

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