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Portfolio - Direct Mail
If you would like to receive full samples of any of the following thumbnails please contact us. We'll send you PDFs that include commentary, results, visuals and copy.
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B2B Selling This DM piece generated record-breaking response for Hewlett-Packard. The campaign went on to win the 2001 Promo! Marketing GOLD Award for B-to-B Direct Mail. The response rate was 6.9% with the average sale price in the five figures.
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B2B Lead Generation Very successful lead-generation DM package. The brochure "long arm" image was so on-target, the client incorporated the concept into other marketing communications. [Featured in the "How I Beat The Control" column of INSIDE DIRECT MAIL magazine] |
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B2B Selling This self-mailer drives prospects to an Internet "Landing Page" to respond to the special offer. Notice the choice of two premiums.
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B2B Lead Generation It's amazing what an effectively written sales letter can accomplish. This DM piece offers a free 14-page booklet (written by Steve Slaunwhite.) On average, the campaign generates a 9.6% response.
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B2B -- pre-call mailer This piece is very successful in increasing the appointment-getting success rate for Allied sales executives.
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Publishing - subscription acquisition This DM piece generates an avalanche of subscribers for this major business publication.
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Financial -- Sales Generation This DM package generated record-breaking results for this financial services marketer.
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Health -- Mail Order This innovative DM piece has been the control for several years, consisting beating other concepts in tests.
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B2B - Lead Generation This self-mailer helps build upscale monitor sales for Mitsubishi. |
B2B - Precall Mailer This DM piece significantly improves the appointment-getting process for RBA sales executives.
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B2B - Sales Generation This simple letter and reply card beat a much more expensive package created by a "big name" agency.
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B2B - Sales Generation This sales letter was very effective in reaching hard-to-reach CEOs and Presidents. |
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B2B -- Sales Generation This campaign features postcards tailored to specific vertical markets (i.e. education, government) which drive visitors to personalized internet microsites*.
* An innovation of Eloqua Corporation. Visit them online at www.eloqua.com . |
B2B -- Lead Generation This innovative 3-D mailing features an outer box that looks like a solid bar of gold! Inside are sales tips, product resources, incentives and other information that inspire VARs to support the Hewlett-Packard product. |
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Don't see what you're looking for? This is only a partial portfolio. Let us know your specific needs and we'll send you additional samples tailored to your requirements.
Steve Slaunwhite | 905-846-2620 | info@steveslaunwhite.com
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