What they're saying about Steve's workshops and coaching programs...

Breakthrough ideas that build your business
"I recently had the opportunity to talk with Steve about a marketing barrier I was facing. After just 20 minutes of conversation, he came up with two solid, fantastic ideas for me. I highly recommend Steve as a marketing coach if you're stuck, spinning your wheels."
• Pam Foster, B2B Business Strategist

Practical strategies for landing "big fish" clients
"In just six weeks, Steve's advice helped us more than double the amount of qualified leads we were generating with our website. In addition, the follow-up emails and scripts he helped us write were instrumental in bringing in two new big clients. Steve’s coaching is easily the best investment in our business we’ve ever made."
• Brent Haskett, President, North Shore Consulting

Self-promotion with clarity and confidence
"Steve's one-on-one coaching was invaluable. I'm transitioning into copywriting after years of focusing solely on writing for magazines, and Steve taught me how to properly market to my new target prospects. With his calm encouragement, I feel far more confident in my ability to promote and build my business."
• Sharon Goldman, Copywriter and Editor

Easy-to-follow marketing plan that works
"My second workshop with Steve and he didn't let me down! I now have an individualized and easy-to-follow marketing plan for my niche, complete with direct-response letter and follow-up scripts. With this workshop behind me, there's no place but forward for my business! Thank you again, Steve!
"
• Jacqui Austin, Agri-Marketing Specialist

Knowing exactly what you need to do--and how to do it
"The process you taught is infallible. I now know exactly what I have to do. And it's easy because the workshop gives me a set of templates to follow. I especially like the fact that the marketing plan is customized to fit to my personality and business needs to bring in steady flow of clients. I definitely recommend this workshop!
"
• Cindy King, International Business Consultant

Tips, secrets and inspiration
"Already a successful copywriter, my goal was to take my business to the next level. Steve gave me the tips, secrets and inspiration I need to get there. I highly recommend his coaching program."
• Casey Demchak, Consultant

Best small business workshop ever!
"Thank you for your constructive feedback. I have implemented your recommendations. I also thank you for an outstanding workshop. It is the best small business marketing workshop I have ever taken. Congratulations."
• Kevin Webb, Consultant

Advice that saves you time, agony and money
"Having Steve as a coach has been fantastic! I'm just starting out, and I don't like to think about where I'd be if I hadn't had his expert guidance. It has probably saved me years of agony, time, and money. I can't say enough about how much it has helped me."
• Rebecca McKenzie, Public Relations Consultant

Reeling in prospects without cold calling
"Based on my experience with Steve's coaching, he knows a lot about different strategies for developing a successful solo business. One of the strategies Steve suggested for me was writing articles to gain visibility and credibility. Soon after I started working with Steve, I published an article in a prestigious publication read by marketers in exactly the niche I am pursuing."
• Dr. Jay Coke, Medical Practice Consultant & Copywriter

Ambitious Solopreneurs:
Do you struggle to land GREAT clients? The kind that can provide you with the work you love to do, for the high fees you deserve?

"You can attract cream-of-the-crop clients on a consistent basis, quickly and with less effort, even in today's economy. Read on and I'll explain how…"

The success of your business depends on many factors. But the most important is your ability to attract great clients. The kind that allow you to do the work you love to do, pay you the highest fees, and give you lots of repeat business and referrals.

So how do you do that?

Aggressive tactics like cold calling and hard selling don't work. You need to use a different approach… one that consistently builds relationships with these potential "dream" clients and motivates them to call you.

And that's exactly what my coaching program – Great Clients Only!™ – is all about.

In this program, I work with you privately, one-to-one, to set up a simple relationhsip marketing system that brings in all the ideal, high-paying clients you want.

Imagine how much better your business will be when you:

So if you're tired of settling… settling for clients who aren't a good fit for you… settling for projects and other work that don't inspire you… settling for prospects who can't afford, or aren't willing to pay, your professional rates... then the Great Clients Only! program might be for you. Let's talk >>


The 4 Essential Keys to Landing
Great Clients

During our work together, we don't just chat. We roll up our sleeves and get to work, implementing the 4 Essential Keys you must have in place to attract all the wonderful, high-paying clients you want.

KEY #1: POSITIONING

During this phase of the program, we identify those prospects who have the highest probability of needing your services, and who would make great clients (dream clients) for your business.

Next, we create a compelling marketing message – your "brand" – that positions you as the go-to professional for the services you provide. That message, when used on your website, in your emails, while networking, and in your other communications, will gain the instant attention and interest of those high-probability prospects. It will "wow" them!

Knowing who your high-probability prospects are, and having a brand message that captivates them, is a foundation for success that can last for years.

KEY #2: REACHING

During this phase of the program, we identify the most appropriate ways for you to connect with your high-probability prospects and get them motivated to contact you when they have a need.

We also set things up so that influential people in your industry or niche give you a steady stream of referrals.

So you never have to chase clients. Instead, they come to you.

And unlike other coaching programs that give you one cookie-cutter technique and expect it to work for you – (and what if it doesn't?) – I show you 27 proven, step-by-step marketing strategies… and then help you select and implement two or three from that list that are the best fit for you.

All the strategies I give you come with step-by-step instructions, model letters,  scripts and emails, and more, so you don't get bogged down in implementation and can start seeing results right away.

More leads. More opportunities. More clients!

KEY #3: ENGAGING

Once you connect with prospects who have a high interest in your services, you need to keep them engaged. Some will want to work with you right away. Others won't have a need at the moment, but may in the future. And a few will require a little more time get to know, like and trust you.

In this phase of the program, we set up a simple stay-in-touch system that builds relationships with the BEST potential clients in your industry and niche, and motivates them to contact you as soon as they have a need.

You'll use compelling content and motivating marketing messages – not arm-twisting sales techniques – to get on their radar screens and stay there.

You've heard of professionals who get most of their new clients through word of mouth, inbound inquiries and referrals? Well, this is how they do it.

KEY #4: PRESENTING

Once you've successfully implemented the first three keys, you'll have cream-of-the-crop prospects calling you. When they do, you need to have a process in place for converting that interest into brand-new clients… clients who are eager to work with you… clients who happily agree to your price.

During this stage of the program, you'll learn exactly what to say and how to say it – at meetings, on the phone, in your emails, in your quotations and proposals – to convince those prospects that you are the best choice for their projects and other needs.

With the scripts (in your own voice) and templates you get, you'll be able to close significantly more opportunities into new clients and sales – without having to do any hard selling or anything that remotely seems like arm-twisting.

Once you have these 4 key essentials in place – Positioning, Reaching, Engaging, and Presenting – you'll be virtually unstoppable. There really isn't much that can get in the way of you attracting all the great clients you want.


The "Nuts and Bolts" of the Program

The Great Clients Only! program is comprised of:

Most of my coaching clients will complete the program in 3 to 5 months. However, you can take up to a year if you need to. That's right. You can work through this program as quickly or as slowly as you want, depending on your goals and schedule. To my knowledge, no other comparable program gives you this kind of flexibility.

And, by the way, this is NOT a group program where you have to compete with others to get the personal attention and answers you need. There are no teleclasses or webinars. In this program, you work with me privately, one-to-one, as your personal marketing coach.

Do you qualify for my Great Clients Only! coaching program?

I'm picky about who I work with in this program. So in order to qualify, you must meet the following criteria:

Finally, you must be committed to making the most of this program. I've done everything I possibly can to make it easy for you – step-by-step instructions, ready-made scripts and copy, tip sheets, and more – but ultimately you must do the work to be successful.

Working with Great Clients Makes All the Difference

Think about it. When you're working with "great clients only" then every day is a great day! After all, you're working with the people you want, doing the work you want, and getting the high fees you want.

If that isn't the definition of a dream business, I don't know what is!

There are lots of programs out there that teach you how to get clients. But this is the ONLY program that:

My coaching clients have told me how energized they feel when they can get up each morning and know exactly what they need to do to attract the very best clients – and have the plan and tools they need to do it!

How do you get started?

Like I said, this program is not for everyone. So please read this page carefully before you apply. Then, if you meet the qualifications and are truly committed to being one of those fortunate few professionals who land the very best clients, then send me an email to:

coaching@steveslaunwhite.com

Please include your full name, primary email address, and the type of business you're in. I'll get back to you right away with more information and pricing.

Just a few GREAT clients can quickly fill your schedule with the work you love, at the rates you deserve, for several months or even years.

Isn't it time you worked with great clients only?