Learn to write copy that generates more leads and sales

Get the latest techniques, templates, easy-to-follow formulas and more with my courses and workshops for marketers, teams, and freelance copywriters.

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Copywriting training for marketing teams

These days, the pressure is on to get more conversions, leads or sales. My copywriting workshops show your team how to write marketing copy that gets results. And the best part is, the training is customized to your specific needs and projects.

Copywriting training for sales teams

What would happen if your team improved response to cold prospecting emails and follow-ups by 50%? With my training, your team can master the latest tactics for writing sales emails that work—and receive a “toolbox” of formulas and templates that make it easy.

Courses for freelance copywriters

I’ve partnered with top-notch organizations like AWAI, CPSA, and the University of Toronto to offer a range of professional-class copywriting courses. Each features the latest techniques, tools, and templates, along with one-to-one feedback and coaching.

Feedback & advice sessions

Want to improve your marketing copy or sales emails in just an hour? My Feedback & Advice Sessions give you (or your team) immediate feedback, ideas and advice on making your messages stronger—boosting response rates and conversions.

Grab these FREE infographics

Sign up for my COPYWRITING SMARTS newsletter. Join more than 27,000 marketers and freelance copywriters. Receive bi-weekly tips on writing copy that gets results. As a bonus, you also get two infographics to help you write better copy, faster.


We recently hired Steve for several Copy Consultations. In just six weeks, his advice and copy ideas helped us more than double the amount of qualified leads we were generating with our website. In addition, the follow-up emails and scripts he helped us write brought in two new big clients. Steve’s advice and writing is easily the best investment in our marketing we’ve ever made.

Brent Haskett

President, North Shore Consulting


I used Steve’s copywriting services to revitalize the website sales page for one of my audio products and write a series of emails to my subscribers. Using his easy-to-follow methods, templates, coaching and feedback, I was able to create marketing copy that more than tripled sales.

Michael Hughes

Principal, The Networking Guru


Steve’s seminar at the CAPS national conference was terrific. It was standing room only! He outlined the principles of persuasive copywriting in a way I’ve never seen before – not because it’s radically new, but rather because it’s radically simple and easy to follow. I have been a professional copywriter for over twenty-five years, and Steve is one of the very few people whose advice and feedback I trust.

Michel Neray

CDO, The Essential Message

Popular articles, videos and infographics

How to Push the TURBO DRIVE on Your Marketing Copy

How to Push the TURBO DRIVE on Your Marketing Copy

My wife and I stopped by a bike shop last week. We weren’t actively shopping; just curious about the electric-assist bikes (e-bikes) and thought we’d check them out. The salesperson showed us one and went over the dozens of features. Frankly, it was...

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7 Mistakes That Will Freeze Your Cold Prospecting Emails

7 Mistakes That Will Freeze Your Cold Prospecting Emails

In physics, absolute zero is the temperature when, in the most fundamental sense, nothing happens. Literally, nothing. It’s so cold, atomic particles don’t even move. That’s a good analogy to describe how just one writing mistake can glaciate your already cold...

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The Tao of Writing Subject Lines

The Tao of Writing Subject Lines

A former training client, Ann, reached out to me last month. She had been struggling with writing subject lines for her email campaigns and wanted my advice. But first she warned me... "Steve, I know all the tips, tricks and formulas, so don't give me more of those!...

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