Month: November 2010

The “One Thing” That Will Double Your Marketing Results

In the Billy Crystal movie, City Slickers, crusty old cowboy Curly says, "Want to know what life is really about? It's about one thing. That's it. Focus on that and the rest don't mean ___ ." (If you can't fill in the blank yourself, watch the movie!) Billy Crystal's...

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5 Reasons Why Hourly Rates Suck

I was at a meeting with my lawyer the other day, hoping he would talk faster. Why? Because he charges $350 per hour. So the sooner he stops jabbering, the less I'll have to pay. I realize that hourly rates are the norm in the law business. But in my opinion, they are...

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Doctor’s Precription for Getting More Work – Fast!

As you stumble into the hospital emergency room, you try your best not to panic. At the check-in, the nurse notices you and asks, “What’s the problem?” You reply, “Business is slow. My bank account is dropping faster than a thermometer in Kapuskasing. I need more...

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Comedian Steve Martin’s Advice to Solo Professionals

Recently, I was flipping through the television channels and came across an interview with comedian Steve Martin. You know, that "wild and crazy guy" who went on to make The Jerk, Cheaper By The Dozen and several other popular movies. When the interviewer asked Steve...

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Book Yourself Miserable. (Actually, Don’t.)

One of my favorite marketing books is Book Yourself Solid by Michael Port. The title comes from the desire of most business owners to fill their schedules with good paying client work. Nothing wrong with that. However, if you're not careful, you could easily book...

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