by Steve Slaunwhite | Nov 25, 2010 | Steve Slaunwhite's Marketing Memo
In the Billy Crystal movie, City Slickers, crusty old cowboy Curly says, “Want to know what life is really about? It’s about one thing. That’s it. Focus on that and the rest don’t mean ___ .” (If you can’t fill in the blank...
by Steve Slaunwhite | Nov 23, 2010 | Steve Slaunwhite's Marketing Memo
I was at a meeting with my lawyer the other day, hoping he would talk faster. Why? Because he charges $350 per hour. So the sooner he stops jabbering, the less I’ll have to pay. I realize that hourly rates are the norm in the law business. But in my opinion,...
by Steve Slaunwhite | Nov 22, 2010 | Steve Slaunwhite's Marketing Memo
As you stumble into the hospital emergency room, you try your best not to panic. At the check-in, the nurse notices you and asks, “What’s the problem?” You reply, “Business is slow. My bank account is dropping faster than a thermometer in Kapuskasing. I need more...
by Steve Slaunwhite | Nov 21, 2010 | Steve Slaunwhite's Marketing Memo
Recently, I was flipping through the television channels and came across an interview with comedian Steve Martin. You know, that “wild and crazy guy” who went on to make The Jerk, Cheaper By The Dozen and several other popular movies. When the interviewer...
by Steve Slaunwhite | Nov 20, 2010 | Steve Slaunwhite's Marketing Memo
One of my favorite marketing books is Book Yourself Solid by Michael Port. The title comes from the desire of most business owners to fill their schedules with good paying client work. Nothing wrong with that. However, if you’re not careful, you could easily...
