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The most dangerous myth about prospecting

by Steve Slaunwhite | Feb 25, 2011 | Podcast, Steve Slaunwhite's Marketing Memo

Click here to subscribe in iTunes; or, listen to the audio version below: Recently, I’ve been coming across a lot of misinformation about prospecting. “You have to make a lot of cold calls,” one guru insists. “You must send out hundreds of...

Creating an info-product to attract clients

by Steve Slaunwhite | Feb 9, 2011 | Podcast, Steve Slaunwhite's Marketing Memo

Click here to subscribe in iTunes; or, listen to the audio version below: Years ago I interviewed a freelance copywriter who was (and still is) one of the top professionals in her particular niche. When I asked her how she became so darned successful so quickly, I...

Do your proposals persuade?

by Steve Slaunwhite | Feb 1, 2011 | Podcast, Steve Slaunwhite's Marketing Memo

Click here to subscribe in iTunes; or, listen to the audio version below: A potential new client calls you. He asks some initial questions about your services and provides you with details on his project. You have a great conversation. He seems impressed with you....

Recent copywriting articles

  • 25 Lessons I Learned from 25 Years of Freelancing
  • Writing a Call-to-Action That Gets Prospects “Jumping”
  • The Tao of Writing Subject Lines
  • A Technique for Brainstorming Content Topic Ideas, Fast
  • For Freelancers: A Day in the Life of a B2B Copywriter
  • Writing marketing copy during a pandemic. A few early tips…
  • 6 “Prep” Questions That Will Help You Write Better Marketing Copy, Faster

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I teach professionals how to get better results with their copywriting. I do that via my in-house training for sales and marketing teams, my online courses, and my coaching services for freelancers.

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  • 25 Lessons I Learned from 25 Years of Freelancing
  • Writing a Call-to-Action That Gets Prospects “Jumping”
  • The Tao of Writing Subject Lines
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