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What’s In Your LinkedIn Toolkit?

by Steve Slaunwhite | Sep 29, 2011 | Podcast, Steve Slaunwhite's Marketing Memo

Click here to subscribe in iTunes; or, listen to the audio version below: Last week I decided to finally hang a picture in my office that I had purchased – dare I say it? – a couple of years ago. It had been leaning next to my desk all that time. I was...

Is your “winning formula” still working?

by Steve Slaunwhite | Sep 21, 2011 | Podcast, Steve Slaunwhite's Marketing Memo

Click here to subscribe in iTunes; or, listen to the audio version below: If you’re a successful solo professional or small business owner, you probably have a set of marketing activities that work well for you. Those activities could be some combination of...

Do special reports still work? They do, if…

by Steve Slaunwhite | Sep 15, 2011 | Steve Slaunwhite's Marketing Memo

During a coaching session with a client yesterday, the topic of special reports came up. As you’re probably aware, many business owners use special reports, white papers, audio recordings, and other forms of “free information” to encourage newsletter...

Recent copywriting articles

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  • What’s the Best Topic for a White Paper?

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As a copywriting trainer, my passion is showing professionals how to write "authentically persuasive" marketing copy that brings in the business. I do that through my training programs, online classes, and coaching services.

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