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Click here to subscribe in iTunes; or, listen to the audio version below: See if this scenario sounds familiar to you... You've completed an important project with a new client. He's clearly happy with your work. You're pretty sure he's going to use your services...
As you're probably aware, headlines are really, really important. Using good headlines in your emails, web pages and other marketing materials can help boost your marketing results - while using poor headlines can have the opposite effect. So how do you write a good...
Click here to subscribe in iTunes; or, listen to the audio version below: A coaching client recently asked me to help him increase his prices – ideally, without losing any of his current clients. During the past couple of weeks, I received about half a dozen...
Click here to subscribe in iTunes; or, listen to the audio version below: Chasing prospects – via cold calling, for example – is about as fun as scrubbing down a backyard deck with a toothbrush. That's why I'm a big advocate of marketing that progressively...