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Don’t forget to ask, “What’s next?”

by Steve Slaunwhite | Aug 30, 2012 | Podcast, Steve Slaunwhite's Marketing Memo

Click here to subscribe in iTunes; or, listen to the audio version below: See if this scenario sounds familiar to you… You’ve completed an important project with a new client. He’s clearly happy with your work. You’re pretty sure he’s...

How to write a better headline

by Steve Slaunwhite | Aug 15, 2012 | Steve Slaunwhite's Marketing Memo, Video

As you’re probably aware, headlines are really, really important. Using good headlines in your emails, web pages and other marketing materials can help boost your marketing results – while using poor headlines can have the opposite effect. So how do you...

How to raise your price (without losing clients)

by Steve Slaunwhite | Aug 8, 2012 | Podcast, Steve Slaunwhite's Marketing Memo

Click here to subscribe in iTunes; or, listen to the audio version below: A coaching client recently asked me to help him increase his prices – ideally, without losing any of his current clients. During the past couple of weeks, I received about half a dozen...

Writing an appointment-getting letter

by Steve Slaunwhite | Aug 1, 2012 | Podcast, Steve Slaunwhite's Marketing Memo

Click here to subscribe in iTunes; or, listen to the audio version below: Chasing prospects – via cold calling, for example – is about as fun as scrubbing down a backyard deck with a toothbrush. That’s why I’m a big advocate of marketing that...

Recent copywriting articles

  • 25 Lessons I Learned from 25 Years of Freelancing
  • Writing a Call-to-Action That Gets Prospects “Jumping”
  • The Tao of Writing Subject Lines
  • A Technique for Brainstorming Content Topic Ideas, Fast
  • For Freelancers: A Day in the Life of a B2B Copywriter
  • Writing marketing copy during a pandemic. A few early tips…
  • 6 “Prep” Questions That Will Help You Write Better Marketing Copy, Faster

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I teach professionals how to get better results with their copywriting. I do that via my in-house training for sales and marketing teams, my online courses, and my coaching services for freelancers.

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  • Writing a Call-to-Action That Gets Prospects “Jumping”
  • The Tao of Writing Subject Lines
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