Month: March 2013

Marketing Lesson from a Flourishing Florist

I attended a funeral last week. Rather than being a gloomy affair, it was actually a celebration of a long and happy life. I didn't know the deceased well -- (he was my neighbor's older brother) -- but by the time the service was over I wish I had. What a cool guy!...

Which Tweet worked best?

I'm moderately active on Twitter. I follow experts, creative thinkers and other people I like. I reply and retweet fairly often. I even had a long conversation with an author friend of mine using Direct Message (when we could just as easily spoke on the phone!) I also...