by Steve Slaunwhite | May 23, 2013 | Steve Slaunwhite's Marketing Memo
Earlier this week I received the following LinkedIn message from Jill (not her real name): As a valued first-level contact, I respectfully ask you to introduce me to John Smith. Thanks, Jill. I don’t have a problem with her asking. My contact Jane Smith (not her...
by Steve Slaunwhite | May 9, 2013 | Steve Slaunwhite's Marketing Memo
I was at a dinner party last week and met someone who reads my e-newsletter. (That rarely happens, by the way, but when it does it does wonders for my ego!) He said he particularly liked my copywriting tips and asked which I considered were most important. “Give...
by Steve Slaunwhite | May 1, 2013 | Steve Slaunwhite's Marketing Memo
I was writing a landing page last week for one of my new programs, and I noticed that it was taking – well, forever – to get the thing done. Finishing just the first few paragraphs was like hacking my way through a jungle with a pocket knife. It was slow going. Then I...
