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I just posted an article on my other blog. (The one for my consulting business.) It's on the topic of sales letters, and since the majority of readers of this blog are copywriting professionals I thought you'd find it interesting. You can read the article here....
During a workshop recently, a participant asked me if an old-fashioned snail mail sales letter still works for generating leads. I answered the question with a question. "How many here found out about me as a result of a letter I sent them?" Out of a group of 31,...
I posted a great interview with Gordon Graham yesterday on my other blog at the Copywriting Training Center. Gordon is the leading expert on conceiving and writing white papers (as well as its close cousin, the special report). This is a Podcast-style interview (just...
Do you write white papers? Or are you interested in learning more about this type of project? I just completed a great interview with the leading expert in that field, Gordon Graham, known as "That White Paper Guy". During the interview, he shared some VERY practical...
Yesterday I was writing a sales page for a new program I'm offering. It wasn't a particularly complicated job so I didn't think it would take long. In fact, I sat down to write at 8am and figured I'd be done and sipping a congratulatory Starbucks by 10am at the...
I just posted a new article on my blog over at the Copywriting Training Center. It's about me trying to write a web page to promote a new program, and finding the writing process slow and painful. Can you relate? The article is geared toward professional copywriters,...