by Steve Slaunwhite | Aug 19, 2014 | Understanding prospects
Just about every marketing guru touts the importance of “knowing your prospect”. But how much do you really know about the person you’re trying to persuade with your landing page, email or other marketing piece? A few years ago, for example, I was...
by Steve Slaunwhite | Aug 1, 2014 | Copywriting Tips
Do you have glowing client testimonials on your website and in other marketing materials? If so, great! But are prospects actually reading those testimonials? Or just looking at them? I just published an article on my other blog (at the Copywriting Training Center) on...
