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4 Surprising Traits Clients Want in a White Paper Writer

by Steve Slaunwhite | Apr 23, 2015 | Uncategorized, Writing white papers

I had an opportunity recently to interview some clients about their experience with white paper writers. (As well as those who write special reports, ebooks, and other types of “long form” content.) The results were interesting — to say the least. Much of what these...

What’s the Best Topic for a White Paper?

by Steve Slaunwhite | Apr 9, 2015 | Writing white papers

Choosing the right topic for your white paper is crucial. The topic must meet two important criteria.

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As a copywriting trainer, my passion is showing professionals how to write "authentically persuasive" marketing copy that brings in the business. I do that through my training programs, online classes, and coaching services.

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