by Steve Slaunwhite | Apr 23, 2015 | Uncategorized, Writing white papers
I had an opportunity recently to interview some clients about their experience with white paper writers. (As well as those who write special reports, ebooks, and other types of “long form” content.) The results were interesting — to say the least. Much of what these...
by Steve Slaunwhite | Apr 9, 2015 | Writing white papers
Choosing the right topic for your white paper is crucial. The topic must meet two important criteria.