Month: January 2018

How to Begin Your Sales Copy With a Story

When I'm running copywriting workshops, two of the most popular questions I get is: "How do I begin my sales copy? How do I kick it off in a way that's compelling and holds the prospect's attention?" "I've heard storytelling can boost my response and conversion...

How to Plan an Email Follow-up Campaign

Okay. You're sitting down to write a series of follow-up emails to those who've attended a webinar or downloaded a white paper. You know those emails are key to driving more conversions, so they've got to be good. What are you going to say in each of those messages?...