Month: April 2020

For Freelancers: A Day in the Life of a B2B Copywriter

Last week, my friends at AWAI (www.awaionline.com) asked me to record a "Day in the Life" video of a freelance B2B copywriter. Me! I'm sure there are some differences in how I spend my day compared to other copywriters. (Anyone else do a Starbucks run at 10am?) But...

Writing marketing copy during a pandemic. A few early tips…

Last week, I was asked to re-write several email campaigns for a client. Why? The current copy, which a month ago was just fine, was now out-of-step with all that's going on. Had my client ran with it, he probably would have received more complaints than sales. Thus...