Month: May 2020

The Tao of Writing Subject Lines

The Tao of Writing Subject Lines

A former training client, Ann, reached out to me last month. She had been struggling with writing subject lines for her email campaigns and wanted my advice. But first she warned me... "Steve, I know all the tips, tricks and formulas, so don't give me more of those!...

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A Technique for Brainstorming Content Topic Ideas, Fast

A Technique for Brainstorming Content Topic Ideas, Fast

I consult and write for a client (let's call him "Jim") who produces direct mail newsletters for professionals. You know, the kind you might be receiving regularly from your dentist or investment advisor. Jim is admirably proactive. He insists on getting the...

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