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6 “Prep” Questions That Will Help You Write Better Marketing Copy, Faster

by Steve Slaunwhite | Feb 7, 2018 | Copywriting Tips

 Quick question: Would you attempt a cookbook recipe without first getting all the ingredients together? (Actually, I would. Which is why my wife doesn’t let me near the kitchen!) When writing marketing copy, getting the “ingredients” together is...

How to Begin Your Sales Copy With a Story

by Steve Slaunwhite | Jan 31, 2018 | Copywriting Tips

 When I’m running copywriting workshops, two of the most popular questions I get is: “How do I begin my sales copy? How do I kick it off in a way that’s compelling and holds the prospect’s attention?” “I’ve heard storytelling...

How to Plan an Email Follow-up Campaign

by Steve Slaunwhite | Jan 24, 2018 | Copywriting Tips

Okay. You’re sitting down to write a series of follow-up emails to those who’ve attended a webinar or downloaded a white paper. You know those emails are key to driving more conversions, so they’ve got to be good. What are you going to say in each of...

Why it pays to say “Thanks” in an email marketing piece

by Steve Slaunwhite | Dec 6, 2017 | Copywriting Tips

I recently came across a survey, by BoomerangApp.com, which showed that closing an email with some sort of “Thanks” will boost response rates. In fact, “Thanks in advance” did a little better than “Thanks” or simply “Thank you”. (By the way, “Best” scored the lowest.)...

Recent copywriting articles

  • 6 “Prep” Questions That Will Help You Write Better Marketing Copy, Faster
  • How to Begin Your Sales Copy With a Story
  • How to Plan an Email Follow-up Campaign
  • Why it pays to say “Thanks” in an email marketing piece
  • The NEW high-paying copywriting projects
  • 4 Surprising Traits Clients Want in a White Paper Writer
  • What’s the Best Topic for a White Paper?

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My specialty is helping and teaching businesses how to write marketing copy that attracts clients. I do that through my copywriting services, copywriting workshops and presentations, and books.

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  • 6 “Prep” Questions That Will Help You Write Better Marketing Copy, Faster
  • How to Begin Your Sales Copy With a Story
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