by Steve Slaunwhite | Feb 7, 2018 | Copywriting Tips
Quick question: Would you attempt a cookbook recipe without first getting all the ingredients together? (Actually, I would. Which is why my wife doesn’t let me near the kitchen!) When writing marketing copy, getting the “ingredients” together is...
by Steve Slaunwhite | Jan 31, 2018 | Copywriting Tips
When I’m running copywriting workshops, two of the most popular questions I get is: “How do I begin my sales copy? How do I kick it off in a way that’s compelling and holds the prospect’s attention?” “I’ve heard storytelling...
by Steve Slaunwhite | Jan 24, 2018 | Copywriting Tips
Okay. You’re sitting down to write a series of follow-up emails to those who’ve attended a webinar or downloaded a white paper. You know those emails are key to driving more conversions, so they’ve got to be good. What are you going to say in each of...
by Steve Slaunwhite | Dec 6, 2017 | Copywriting Tips
I recently came across a survey, by BoomerangApp.com, which showed that closing an email with some sort of “Thanks” will boost response rates. In fact, “Thanks in advance” did a little better than “Thanks” or simply “Thank you”. (By the way, “Best” scored the lowest.)...
