How to Begin Your Sales Copy With a Story

 When I'm running copywriting workshops, two of the most popular questions I get is: "How do I begin my sales copy? How do I kick it off in a way that's compelling and holds the prospect's attention?" "I've heard storytelling can boost my response and conversion...

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How to Plan an Email Follow-up Campaign

Okay. You're sitting down to write a series of follow-up emails to those who've attended a webinar or downloaded a white paper. You know those emails are key to driving more conversions, so they've got to be good. What are you going to say in each of those messages?...

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Why is pays to say “Thanks” in an email marketing piece

I recently came across a survey, by BoomerangApp.com, which showed that closing an email with some sort of “Thanks” will boost response rates. In fact, “Thanks in advance” did a little better than “Thanks” or simply “Thank you”. (By the way, “Best” scored the lowest.)...

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How to Double the Effectiveness of Testimonials

Do you have glowing client testimonials on your website and in other marketing materials? If so, great! But are prospects actually reading those testimonials? Or just looking at them? I just published an article on my other blog (at the Copywriting Training Center) on...

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Do “snail mail” sales letters still work?

During a workshop recently, a participant asked me if an old-fashioned snail mail sales letter still works for generating leads. I answered the question with a question. "How many here found out about me as a result of a letter I sent them?" Out of a group of 31,...

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Writing white papers (and special reports)

I posted a great interview with Gordon Graham yesterday on my other blog at the Copywriting Training Center. Gordon is the leading expert on conceiving and writing white papers (as well as its close cousin, the special report). This is a Podcast-style interview (just...

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How to write copy, faster

I just posted a new article on my blog over at the Copywriting Training Center. It's about me trying to write a web page to promote a new program, and finding the writing process slow and painful. Can you relate? The article is geared toward professional copywriters,...

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How to ask your client for a raise

I was chatting with a copywriter earlier this week who had a question I've been asked dozens of times before. "How do I increase my fees with a current client?" That's a tough one. After all, you don't want to lose the goodwill you've built up with that client. Nor do...

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Do You Really Need Business Goals?

Click here to subscribe in iTunes; or, listen to the audio version below: Just about every business success book I have ever read claims that you need to set high goals. "Make your goals ambitious," one book advises. "Always be reaching for the stars!" says another....

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Do Special Reports Still Work?

Click here to subscribe in iTunes; or, listen to the audio version below: I admit it. I'm a card-carrying enthusiast when it comes to special reports. In fact, I offer several free reports to those who subscribe to this e-newsletter at SteveSlaunwhite.com or...

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How to Pick a Winning Headline

Click here to subscribe in iTunes; or, listen to the audio version below: I've been doing a lot of copywriting workshops lately. In fact, I just got back from conducting a training program for a terrific group of marketers in Atlanta. During the session, one of them...

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