Double the effectiveness of testimonials
There's a good reason why some websites (mine included) feature so many client testimonials. They build belief and credibility like no other copy element can. In fact, these days, prospects get suspicious if your website doesn't feature clients or customers saying...
Do “snail mail” sales letters still work?
During a workshop recently, a participant asked me if an old-fashioned snail mail sales letter still works for generating leads. I answered the question with a question. "How many here found out about me as a result of a letter I sent them?" Out of a group of 31,...
Writing white papers (and special reports)
I posted a great interview with Gordon Graham yesterday on my other blog at the Copywriting Training Center. Gordon is the leading expert on conceiving and writing white papers (as well as its close cousin, the special report). This is a Podcast-style interview (just...
How to write copy, faster
Yesterday I was writing a sales page for a new program I'm offering. It wasn't a particularly complicated job so I didn't think it would take long. In fact, I sat down to write at 8am and figured I'd be done and sipping a congratulatory Starbucks by 10am at the...
How to write copy, faster
I just posted a new article on my blog over at the Copywriting Training Center. It's about me trying to write a web page to promote a new program, and finding the writing process slow and painful. Can you relate? The article is geared toward professional copywriters,...
Writing for Ad Agencies & Design Firms (Part 2)
I was overwhelmed by the response to Part 1 of my teleclass on writing for ad agencies and design firms. More than 2,200 people downloaded the recording or listened to it on my blog. Part two is now available. You can listen (or download) it using the player button...
How to ask your client for a raise
I was chatting with a copywriter earlier this week who had a question I've been asked dozens of times before. "How do I increase my fees with a current client?" That's a tough one. After all, you don't want to lose the goodwill you've built up with that client. Nor do...
Do You Really Need Business Goals?
Click here to subscribe in iTunes; or, listen to the audio version below: Just about every business success book I have ever read claims that you need to set high goals. "Make your goals ambitious," one book advises. "Always be reaching for the stars!" says another....
Do Special Reports Still Work?
Click here to subscribe in iTunes; or, listen to the audio version below: I admit it. I'm a card-carrying enthusiast when it comes to special reports. In fact, I offer several free reports to those who subscribe to this e-newsletter at SteveSlaunwhite.com or...
How to Pick a Winning Headline
Click here to subscribe in iTunes; or, listen to the audio version below: I've been doing a lot of copywriting workshops lately. In fact, I just got back from conducting a training program for a terrific group of marketers in Atlanta. During the session, one of them...
How to Write a LinkedIn Introduction Request
Earlier this week I received the following LinkedIn message from Jill (not her real name): As a valued first-level contact, I respectfully ask you to introduce me to John Smith. Thanks, Jill. I don't have a problem with her asking. My contact Jane Smith (not her real...
10 “Bulletin Board Worthy” Copywriting Tips
I was at a dinner party last week and met someone who reads my e-newsletter. (That rarely happens, by the way, but when it does it does wonders for my ego!) He said he particularly liked my copywriting tips and asked which I considered were most important. "Give me...