How to ask your client for a raise

I was chatting with a copywriter earlier this week who had a question I've been asked dozens of times before. "How do I increase my fees with a current client?" That's a tough one. After all, you don't want to lose the goodwill you've built up with that client. Nor do...

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Do You Really Need Business Goals?

Click here to subscribe in iTunes; or, listen to the audio version below: Just about every business success book I have ever read claims that you need to set high goals. "Make your goals ambitious," one book advises. "Always be reaching for the stars!" says another....

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Do Special Reports Still Work?

Click here to subscribe in iTunes; or, listen to the audio version below: I admit it. I'm a card-carrying enthusiast when it comes to special reports. In fact, I offer several free reports to those who subscribe to this e-newsletter at SteveSlaunwhite.com or...

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How to Pick a Winning Headline

Click here to subscribe in iTunes; or, listen to the audio version below: I've been doing a lot of copywriting workshops lately. In fact, I just got back from conducting a training program for a terrific group of marketers in Atlanta. During the session, one of them...

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How to Write a LinkedIn Introduction Request

Earlier this week I received the following LinkedIn message from Jill (not her real name): As a valued first-level contact, I respectfully ask you to introduce me to John Smith. Thanks, Jill. I don't have a problem with her asking. My contact Jane Smith (not her real...

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10 “Bulletin Board Worthy” Copywriting Tips

I was at a dinner party last week and met someone who reads my e-newsletter. (That rarely happens, by the way, but when it does it does wonders for my ego!) He said he particularly liked my copywriting tips and asked which I considered were most important. "Give me...

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Quick Tip for Writing Copy Quickly

I was writing a landing page last week for one of my new programs, and I noticed that it was taking – well, forever – to get the thing done. Finishing just the first few paragraphs was like hacking my way through a jungle with a pocket knife. It was slow going. Then I...

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How to Write Fast

Listen to the audio version of this blog post here: I admit, I'm the last person who should be writing an article about writing quickly. I procrastinate. I get stuck on a paragraph and can't move on. I get distracted, like a minute ago when I felt compelled to...

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Marketing Lesson from a Flourishing Florist

I attended a funeral last week. Rather than being a gloomy affair, it was actually a celebration of a long and happy life. I didn't know the deceased well -- (he was my neighbor's older brother) -- but by the time the service was over I wish I had. What a cool guy!...

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Which Tweet worked best?

Click here to subscribe in iTunes; or, listen to the audio version below: I'm moderately active on Twitter. I follow experts, creative thinkers and other people I like. I reply and retweet fairly often. I even had a long conversation with an author friend of mine...

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Create your crowd

Click here to subscribe in iTunes; or, listen to the audio version below: Here's something you've probably heard umpteen times before: To market your services, you need to get in front of your target audience as often as you can. You need to give talks. You need to...

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Don’t get stuck in the “how”

Click here to subscribe in iTunes; or, listen to the audio version below: My friend invited me to his Super Bowl party last Sunday. One of the pre-game festivities – besides eating waaaay too many chips – was watching a baseball documentary about knuckleball pitchers....

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