I was chatting with a copywriter earlier this week who had a question I've been asked dozens of times before. "How do I increase my fees with a current client?" That's a tough one. After all, you don't want to lose the goodwill you've built up with that client. Nor do...

Click here to subscribe in iTunes; or, listen to the audio version below: Just about every business success book I have ever read claims that you need to set high goals. "Make your goals ambitious," one book advises. "Always be reaching for the stars!" says another....

Click here to subscribe in iTunes; or, listen to the audio version below: I admit it. I'm a card-carrying enthusiast when it comes to special reports. In fact, I offer several free reports to those who subscribe to this e-newsletter at SteveSlaunwhite.com or...

Click here to subscribe in iTunes; or, listen to the audio version below: I've been doing a lot of copywriting workshops lately. In fact, I just got back from conducting a training program for a terrific group of marketers in Atlanta. During the session, one of them...

Earlier this week I received the following LinkedIn message from Jill (not her real name): As a valued first-level contact, I respectfully ask you to introduce me to John Smith. Thanks, Jill. I don't have a problem with her asking. My contact Jane Smith (not her real...

I was at a dinner party last week and met someone who reads my e-newsletter. (That rarely happens, by the way, but when it does it does wonders for my ego!) He said he particularly liked my copywriting tips and asked which I considered were most important. "Give me...

I was writing a landing page last week for one of my new programs, and I noticed that it was taking – well, forever – to get the thing done. Finishing just the first few paragraphs was like hacking my way through a jungle with a pocket knife. It was slow going. Then I...

Listen to the audio version of this blog post here: I admit, I'm the last person who should be writing an article about writing quickly. I procrastinate. I get stuck on a paragraph and can't move on. I get distracted, like a minute ago when I felt compelled to...

I attended a funeral last week. Rather than being a gloomy affair, it was actually a celebration of a long and happy life. I didn't know the deceased well -- (he was my neighbor's older brother) -- but by the time the service was over I wish I had. What a cool guy!...