Become more “find-able” on LinkedIn

Click here to subscribe in iTunes; or, listen to the audio version below: Last week I was looking for a virtual assistant to help me with a new project. In the past, I would have Googled to find someone. But that's so 2012! This time, I went to LinkedIn, did a search...

read more

Facts are not enough

Click here to subscribe in iTunes; or, listen to the audio version below: I had an amazing opportunity earlier this week. I was invited to pitch a book idea, in person, to an Executive Acquisitions Editor of a major publisher. That doesn't happen every day! So, as you...

read more

About your “ABOUT” page

Click here to subscribe in iTunes; or, listen to the audio version below: A few weeks ago, I was looking for a consultant to help me with a particular issue. I asked around, got a referral for "Jane" (not her real name), and then checked out her website. I scanned her...

read more

A simple way to write an elevator pitch

Click here to subscribe in iTunes; or, listen to the audio version below: Imagine you're a freelance copywriter… You visit a major marketing convention. There are hundreds of prospective clients there. It's the perfect networking opportunity. Someone comes up...

read more

Are you, ah, different?

Click here to subscribe in iTunes; or, listen to the audio version below: It was my wife's birthday last week. A milestone. So I decided to order one of those wonderfully corny, slightly embarrassing lawn signs and have it secretly set up in the middle of the night....

read more

Should you pigeonhole prospects?

Click here to subscribe in iTunes; or, listen to the audio version below: I got a lot of questions and comments regarding my Marketing Memo earlier this month – 3 Simple Ways to Stay In Touch. People loved the ideas. But some of you asked whether or not you...

read more

3 simple ways to stay in touch

Click here to subscribe in iTunes; or, listen to the audio version below: I thought about giving up a few times. It was about seven years ago, and I had been following up with a particular prospect for more than a year. When we first chatted, he seemed to be...

read more

Don’t let this happen. (You might lose the client.)

Click here to subscribe in iTunes; or, listen to the audio version below: I had a weird experience last week. I needed a change of scenery, so I thought I'd grab a coffee and muffin at my local Starbucks and do some writing. As I placed my order, the guy behind the...

read more

A new prospecting approach. (That works better.)

Click here to subscribe in iTunes; or, listen to the audio version below: When I started my business in the mid-1990s, I had no contacts. So, in an effort to promote my services to prospective clients, I made cold calls. Dozens of them. Probably hundreds of them! It...

read more

Don’t forget to ask, “What’s next?”

Click here to subscribe in iTunes; or, listen to the audio version below: See if this scenario sounds familiar to you... You've completed an important project with a new client. He's clearly happy with your work. You're pretty sure he's going to use your services...

read more

How to write a better headline

As you're probably aware, headlines are really, really important. Using good headlines in your emails, web pages and other marketing materials can help boost your marketing results - while using poor headlines can have the opposite effect. So how do you write a good...

read more

How to raise your price (without losing clients)

Click here to subscribe in iTunes; or, listen to the audio version below: A coaching client recently asked me to help him increase his prices – ideally, without losing any of his current clients. During the past couple of weeks, I received about half a dozen...

read more