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Do “snail mail” sales letters still work?
During a workshop recently, a participant asked me if an old-fashioned snail mail sales letter still works for generating leads. I answered the question with a question. "How many here found out about me as a result of a letter I sent them?" Out of a group of 31,...
Writing white papers (and special reports)
I posted a great interview with Gordon Graham yesterday on my other blog at the Copywriting Training Center. Gordon is the leading expert on conceiving and writing white papers (as well as its close cousin, the special report). This is a Podcast-style interview (just...
10 Minutes With Gordon Graham [Interview]
Do you write white papers? Or are you interested in learning more about this type of project? I just completed a great interview with the leading expert in that field, Gordon Graham, known as "That White Paper Guy". During the interview, he shared some VERY practical...
How to write copy, faster
Yesterday I was writing a sales page for a new program I'm offering. It wasn't a particularly complicated job so I didn't think it would take long. In fact, I sat down to write at 8am and figured I'd be done and sipping a congratulatory Starbucks by 10am at the...
How to write copy, faster
I just posted a new article on my blog over at the Copywriting Training Center. It's about me trying to write a web page to promote a new program, and finding the writing process slow and painful. Can you relate? The article is geared toward professional copywriters,...
Writing for Ad Agencies & Design Firms (Part 2)
I was overwhelmed by the response to Part 1 of my teleclass on writing for ad agencies and design firms. More than 2,200 people downloaded the recording or listened to it on my blog. Part two is now available. You can listen (or download) it using the player button...
Writing for Ad Agencies and Design Firm (Part 1)
Here's a question for you... Which market has the most work for freelance copywriters and business writers these days? Is it corporations? Small businesses? Non-profits? None of the above. As you can guess from the title of this post, the answer is: Ad Agencies and...
Where’s the Demand?
I just got back from speaking at the Copywriters Bootcamp in Florida. What a wonderful event. (Not to mention wonderful weather!) I got a chance to chat one-on-one with dozens of business writers and copywriters. Some, old pros who have been in the game for years....
When should you give up?
Last week, I had an interesting chat with a woman who is relatively new to freelance copywriting. She told me about how she launched her business after a ten year career in PR and communications. "Frankly, my corporate job was going nowhere fast," she said. "So I...
How to “date” a referral source
I wouldn't call it a date exactly. (My wife doesn't allow me to date.) But having a coffee with Mike many years ago was one of the best things I've done for my business. Here's what happened... I was hired to write a website and some other marketing pieces for a sales...
How to ask your client for a raise
I just posted an article on my other website (SteveSlaunwhite.com) on how to increase your fees with a current client -- without losing that client! If you're a self-employed copywriter or business writer, you may find the advice useful. Here's the link:...
How to ask your client for a raise
I was chatting with a copywriter earlier this week who had a question I've been asked dozens of times before. "How do I increase my fees with a current client?" That's a tough one. After all, you don't want to lose the goodwill you've built up with that client. Nor do...
50-Second Copywriting Lesson: A Simple Technique for Building Belief
TRANSCRIPT: Hi everyone. This is Steve Slaunwhite. Welcome to the 50-second copywriting lesson! This one is about.... A simple technique for making your marketing copy more believable. (And, therefore, more persuasive.) Take a look this example of marketing copy...
Do You Really Need Business Goals?
Click here to subscribe in iTunes; or, listen to the audio version below: Just about every business success book I have ever read claims that you need to set high goals. "Make your goals ambitious," one book advises. "Always be reaching for the stars!" says another....
Do Special Reports Still Work?
Click here to subscribe in iTunes; or, listen to the audio version below: I admit it. I'm a card-carrying enthusiast when it comes to special reports. In fact, I offer several free reports to those who subscribe to this e-newsletter at SteveSlaunwhite.com or...
How to Pick a Winning Headline
Click here to subscribe in iTunes; or, listen to the audio version below: I've been doing a lot of copywriting workshops lately. In fact, I just got back from conducting a training program for a terrific group of marketers in Atlanta. During the session, one of them...
How to Write a LinkedIn Introduction Request
Earlier this week I received the following LinkedIn message from Jill (not her real name): As a valued first-level contact, I respectfully ask you to introduce me to John Smith. Thanks, Jill. I don't have a problem with her asking. My contact Jane Smith (not her real...
10 “Bulletin Board Worthy” Copywriting Tips
I was at a dinner party last week and met someone who reads my e-newsletter. (That rarely happens, by the way, but when it does it does wonders for my ego!) He said he particularly liked my copywriting tips and asked which I considered were most important. "Give me...
Next steps
Got a question about which training program or online copywriting course is right for you? Contact me anytime to schedule a quick call.