Quick Tip for Writing Copy Quickly

I was writing a landing page last week for one of my new programs, and I noticed that it was taking – well, forever – to get the thing done. Finishing just the first few paragraphs was like hacking my way through a jungle with a pocket knife. It was slow going. Then I...

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How to Write Fast

Listen to the audio version of this blog post here: I admit, I'm the last person who should be writing an article about writing quickly. I procrastinate. I get stuck on a paragraph and can't move on. I get distracted, like a minute ago when I felt compelled to...

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Marketing Lesson from a Flourishing Florist

I attended a funeral last week. Rather than being a gloomy affair, it was actually a celebration of a long and happy life. I didn't know the deceased well -- (he was my neighbor's older brother) -- but by the time the service was over I wish I had. What a cool guy!...

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Which Tweet worked best?

Click here to subscribe in iTunes; or, listen to the audio version below: I'm moderately active on Twitter. I follow experts, creative thinkers and other people I like. I reply and retweet fairly often. I even had a long conversation with an author friend of mine...

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Create your crowd

Click here to subscribe in iTunes; or, listen to the audio version below: Here's something you've probably heard umpteen times before: To market your services, you need to get in front of your target audience as often as you can. You need to give talks. You need to...

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Don’t get stuck in the “how”

Click here to subscribe in iTunes; or, listen to the audio version below: My friend invited me to his Super Bowl party last Sunday. One of the pre-game festivities – besides eating waaaay too many chips – was watching a baseball documentary about knuckleball pitchers....

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Become more “find-able” on LinkedIn

Click here to subscribe in iTunes; or, listen to the audio version below: Last week I was looking for a virtual assistant to help me with a new project. In the past, I would have Googled to find someone. But that's so 2012! This time, I went to LinkedIn, did a search...

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Facts are not enough

Click here to subscribe in iTunes; or, listen to the audio version below: I had an amazing opportunity earlier this week. I was invited to pitch a book idea, in person, to an Executive Acquisitions Editor of a major publisher. That doesn't happen every day! So, as you...

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About your “ABOUT” page

Click here to subscribe in iTunes; or, listen to the audio version below: A few weeks ago, I was looking for a consultant to help me with a particular issue. I asked around, got a referral for "Jane" (not her real name), and then checked out her website. I scanned her...

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A simple way to write an elevator pitch

Click here to subscribe in iTunes; or, listen to the audio version below: Imagine you're a freelance copywriter… You visit a major marketing convention. There are hundreds of prospective clients there. It's the perfect networking opportunity. Someone comes up...

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Are you, ah, different?

Click here to subscribe in iTunes; or, listen to the audio version below: It was my wife's birthday last week. A milestone. So I decided to order one of those wonderfully corny, slightly embarrassing lawn signs and have it secretly set up in the middle of the night....

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Should you pigeonhole prospects?

Click here to subscribe in iTunes; or, listen to the audio version below: I got a lot of questions and comments regarding my Marketing Memo earlier this month – 3 Simple Ways to Stay In Touch. People loved the ideas. But some of you asked whether or not you...

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