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Writing marketing copy during a pandemic. A few early tips…

by Steve Slaunwhite | Apr 16, 2020 | Copywriting Tips

Last week, I was asked to re-write several email campaigns for a client. Why? The current copy, which a month ago was just fine, was now out-of-step with all that’s going on. Had my client ran with it, he probably would have received more complaints than sales....

6 “Prep” Questions That Will Help You Write Better Marketing Copy, Faster

by Steve Slaunwhite | Feb 7, 2018 | Copywriting Tips

 Quick question: Would you attempt a cookbook recipe without first getting all the ingredients together? (Actually, I would. Which is why my wife doesn’t let me near the kitchen!) When writing marketing copy, getting the “ingredients” together is...

How to Begin Your Sales Copy With a Story

by Steve Slaunwhite | Jan 31, 2018 | Copywriting Tips

 When I’m running copywriting workshops, two of the most popular questions I get is: “How do I begin my sales copy? How do I kick it off in a way that’s compelling and holds the prospect’s attention?” “I’ve heard storytelling...

How to Plan an Email Follow-up Campaign

by Steve Slaunwhite | Jan 24, 2018 | Copywriting Tips

Okay. You’re sitting down to write a series of follow-up emails to those who’ve attended a webinar or downloaded a white paper. You know those emails are key to driving more conversions, so they’ve got to be good. What are you going to say in each of...

Why it pays to say “Thanks” in an email marketing piece

by Steve Slaunwhite | Dec 6, 2017 | Copywriting Tips

I recently came across a survey, by BoomerangApp.com, which showed that closing an email with some sort of “Thanks” will boost response rates. In fact, “Thanks in advance” did a little better than “Thanks” or simply “Thank you”. (By the way, “Best” scored the lowest.)...

How to Double the Effectiveness of Testimonials

by Steve Slaunwhite | Aug 1, 2014 | Copywriting Tips

Do you have glowing client testimonials on your website and in other marketing materials? If so, great! But are prospects actually reading those testimonials? Or just looking at them? I just published an article on my other blog (at the Copywriting Training Center) on...
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Recent copywriting articles

  • 25 Lessons I Learned from 25 Years of Freelancing
  • Writing a Call-to-Action That Gets Prospects “Jumping”
  • The Tao of Writing Subject Lines
  • A Technique for Brainstorming Content Topic Ideas, Fast
  • For Freelancers: A Day in the Life of a B2B Copywriter
  • Writing marketing copy during a pandemic. A few early tips…
  • 6 “Prep” Questions That Will Help You Write Better Marketing Copy, Faster

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I teach professionals how to get better results with their copywriting. I do that via my in-house training for sales and marketing teams, my online courses, and my coaching services for freelancers.

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