by Steve Slaunwhite | Feb 7, 2018 | Copywriting Tips
Quick question: Would you attempt a cookbook recipe without first getting all the ingredients together? (Actually, I would. Which is why my wife doesn’t let me near the kitchen!) When writing marketing copy, getting the “ingredients” together is...
by Steve Slaunwhite | Jan 31, 2018 | Copywriting Tips
When I’m running copywriting workshops, two of the most popular questions I get is: “How do I begin my sales copy? How do I kick it off in a way that’s compelling and holds the prospect’s attention?” “I’ve heard storytelling...
by Steve Slaunwhite | Jan 24, 2018 | Copywriting Tips
Okay. You’re sitting down to write a series of follow-up emails to those who’ve attended a webinar or downloaded a white paper. You know those emails are key to driving more conversions, so they’ve got to be good. What are you going to say in each of...
by Steve Slaunwhite | Dec 6, 2017 | Copywriting Tips
I recently came across a survey, by BoomerangApp.com, which showed that closing an email with some sort of “Thanks” will boost response rates. In fact, “Thanks in advance” did a little better than “Thanks” or simply “Thank you”. (By the way, “Best” scored the lowest.)...
by Steve Slaunwhite | Aug 1, 2014 | Copywriting Tips
Do you have glowing client testimonials on your website and in other marketing materials? If so, great! But are prospects actually reading those testimonials? Or just looking at them? I just published an article on my other blog (at the Copywriting Training Center) on...
by Steve Slaunwhite | Jan 23, 2014 | Copywriting Tips
During a workshop recently, a participant asked me if an old-fashioned snail mail sales letter still works for generating leads. I answered the question with a question. “How many here found out about me as a result of a letter I sent them?” Out of a group...
