by Steve Slaunwhite | Jan 8, 2014 | Steve Slaunwhite's Marketing Memo
I just posted a new article on my blog over at the Copywriting Training Center. It’s about me trying to write a web page to promote a new program, and finding the writing process slow and painful. Can you relate? The article is geared toward professional...
by Steve Slaunwhite | Sep 11, 2013 | Steve Slaunwhite's Marketing Memo
I was chatting with a copywriter earlier this week who had a question I’ve been asked dozens of times before. “How do I increase my fees with a current client?” That’s a tough one. After all, you don’t want to lose the goodwill...
by Steve Slaunwhite | Jul 17, 2013 | Steve Slaunwhite's Marketing Memo
Click here to subscribe in iTunes; or, listen to the audio version below: Just about every business success book I have ever read claims that you need to set high goals. “Make your goals ambitious,” one book advises. “Always be reaching for the...
by Steve Slaunwhite | Jun 26, 2013 | Steve Slaunwhite's Marketing Memo
Click here to subscribe in iTunes; or, listen to the audio version below: I admit it. I’m a card-carrying enthusiast when it comes to special reports. In fact, I offer several free reports to those who subscribe to this e-newsletter at SteveSlaunwhite.com or...
by Steve Slaunwhite | Jun 5, 2013 | Steve Slaunwhite's Marketing Memo
Click here to subscribe in iTunes; or, listen to the audio version below: I’ve been doing a lot of copywriting workshops lately. In fact, I just got back from conducting a training program for a terrific group of marketers in Atlanta. During the session, one of...
by Steve Slaunwhite | May 23, 2013 | Steve Slaunwhite's Marketing Memo
Earlier this week I received the following LinkedIn message from Jill (not her real name): As a valued first-level contact, I respectfully ask you to introduce me to John Smith. Thanks, Jill. I don’t have a problem with her asking. My contact Jane Smith (not her...
