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How to write copy, faster

by Steve Slaunwhite | Jan 8, 2014 | Steve Slaunwhite's Marketing Memo

I just posted a new article on my blog over at the Copywriting Training Center. It’s about me trying to write a web page to promote a new program, and finding the writing process slow and painful. Can you relate? The article is geared toward professional...

How to ask your client for a raise

by Steve Slaunwhite | Sep 11, 2013 | Steve Slaunwhite's Marketing Memo

I was chatting with a copywriter earlier this week who had a question I’ve been asked dozens of times before. “How do I increase my fees with a current client?” That’s a tough one. After all, you don’t want to lose the goodwill...

Do You Really Need Business Goals?

by Steve Slaunwhite | Jul 17, 2013 | Steve Slaunwhite's Marketing Memo

Click here to subscribe in iTunes; or, listen to the audio version below: Just about every business success book I have ever read claims that you need to set high goals. “Make your goals ambitious,” one book advises. “Always be reaching for the...

Do Special Reports Still Work?

by Steve Slaunwhite | Jun 26, 2013 | Steve Slaunwhite's Marketing Memo

Click here to subscribe in iTunes; or, listen to the audio version below: I admit it. I’m a card-carrying enthusiast when it comes to special reports. In fact, I offer several free reports to those who subscribe to this e-newsletter at SteveSlaunwhite.com or...

How to Pick a Winning Headline

by Steve Slaunwhite | Jun 5, 2013 | Steve Slaunwhite's Marketing Memo

Click here to subscribe in iTunes; or, listen to the audio version below: I’ve been doing a lot of copywriting workshops lately. In fact, I just got back from conducting a training program for a terrific group of marketers in Atlanta. During the session, one of...

How to Write a LinkedIn Introduction Request

by Steve Slaunwhite | May 23, 2013 | Steve Slaunwhite's Marketing Memo

Earlier this week I received the following LinkedIn message from Jill (not her real name): As a valued first-level contact, I respectfully ask you to introduce me to John Smith. Thanks, Jill. I don’t have a problem with her asking. My contact Jane Smith (not her...
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Recent copywriting articles

  • 25 Lessons I Learned from 25 Years of Freelancing
  • Writing a Call-to-Action That Gets Prospects “Jumping”
  • The Tao of Writing Subject Lines
  • A Technique for Brainstorming Content Topic Ideas, Fast
  • For Freelancers: A Day in the Life of a B2B Copywriter
  • Writing marketing copy during a pandemic. A few early tips…
  • 6 “Prep” Questions That Will Help You Write Better Marketing Copy, Faster

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I teach professionals how to get better results with their copywriting. I do that via my in-house training for sales and marketing teams, my online courses, and my coaching services for freelancers.

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