Writing white papers Archives

4 Surprising Traits Clients Want in a White Paper Writer

I had an opportunity recently to interview some clients about their experience with white paper writers. (As well as those who write special reports, ebooks, and other types of “long form” content.) The results were interesting — to say the least. Much of what these...

What’s the Best Topic for a White Paper?

Choosing the right topic for your white paper is crucial. The topic must meet two important criteria.

10 Minutes With Gordon Graham [Interview]

Do you write white papers? Or are you interested in learning more about this type of project? I just completed a great interview with the leading expert in that field, Gordon Graham, known as "That White Paper Guy". During the interview, he shared some VERY practical...