Do you have glowing client testimonials on your website and in other marketing materials? If so, great! But are prospects actually reading those testimonials? Or just looking at them?
I just published an article on my other blog (at the Copywriting Training Center) on this topic. It describes four practical ways to get more of your testimonials read.
You can read that article here.
Enjoy!
Thanks for this post about oprimizing on any professional’s most valuable asset: testimonials. Like all your how-to material, the post gives specific techniques that are easy to digest and easy to apply.
I will immediately be using all of the tips to market both writing and speaking.