Online courses that catapult your copywriting skills and success

Looking to boost your copywriting savvy on your own terms? My online courses teach you the latest techniques in direct-response, digital, and content marketing writing. Many of my programs also include feedback and coaching.

Get Your Certificate in Strategic Copywriting

If you’re considering a career as a copywriter or content writer, then earning a certificate from a world-class university will give you an advantage — to say the least. The University of Toronto Certificate in Strategic Copywriting is a three-course program you can take part-time. In-class and online options are available.

The online courses are taught by me, so you get my personal feedback and guidance.

Become a well-paid B2B copywriter in just 30 days

Business-to-business is one of the most in-demand and well-paying specialties in freelance writing. B2B companies often complain it’s tough to find copywriters who can craft intelligent, persuasive content that engages and sells the business buyer. So, if you can master that skillset, you’ll be in high demand!

Published by my friends at American Writers & Artists Institute, Secrets of Writing High-Performance B2B Copy is the most acclaimed and bestselling course on the topic. It equips you with all three ingredients to B2B writing success: how to write B2B copy, how to write the projects (ads, emails, white papers, etc.), and how to land these high-paying writing gigs.

Freelancers: Prospecting techniques that work (even in a down economy)

I’ve seen it many times in my 25 years in the business. Times get tough, and yet there are some freelancers that continue to thrive. How do they do it? The secret is, they’re using simple prospecting techniques that work. (And I don’t mean cold calling.)

In this course, I show you the most effective ways to identify, reach out to, and connect with prospective new clients. When you put these strategies into action, you’ll soon be booking more ZOOM meetings with people who want to hire you.  

This course includes my personal feedback and coaching.

The target launch date for the course May 1, 2020. To get on the alert list, email me.

Engaging and Incredibly Informative Seminar

I wanted to thank you so much for sharing so much valuable information with us on Saturday… I found your presentation engaging and incredibly informative. The simplicity of the processes that you shared with us is truly elegant. I was amazed at how quickly I was able to create useful copy using the steps you outlined.

Lorna Wyllson

Workshop Participant