I posted a great interview with Gordon Graham yesterday on my other blog at the Copywriting Training Center. Gordon is the leading expert on conceiving and writing white papers (as well as its close cousin, the special report).
This is a Podcast-style interview (just 10 minutes) with lots of practical, no-fluff tips. If you’re at all interested in using white papers and special reports to promote your business, this recording is worth a listen.
And you can do that right here.
Enjoy!
Hi Steve,
Your 10 MInutes with is a perfect information vehicle. It is just long enough to provide pithy insight into the topic.
Your interview skills are great and Gordon, obviously well versed in the art of writing white papers, shared with us very valuable practical tips.
I look forward to listening to the next 10 Minutes with.