I posted a great interview with Gordon Graham yesterday on my other blog at the Copywriting Training Center. Gordon is the leading expert on conceiving and writing white papers (as well as its close cousin, the special report).
This is a Podcast-style interview (just 10 minutes) with lots of practical, no-fluff tips. If you’re at all interested in using white papers and special reports to promote your business, this recording is worth a listen.
And you can do that right here.