by Steve Slaunwhite | Jul 8, 2020 | Uncategorized
Next month, August 3rd, I’ll be celebrating 25 years as a self-employed copywriter (slash consultant, slash trainer, slash other vocations I’ve tried!) So, I thought it would be interesting to list all I’ve learned about being a successful freelancer...
by Steve Slaunwhite | Jun 23, 2020 | Uncategorized
When I was 21, I jumped out of a plane. It was the main event of a weekend program I took at a local parachute club, which culminated in me voluntarily falling thousands of feet to the ground. Our instructor’s job, as he saw it, was not only to train us, but...
by Steve Slaunwhite | May 20, 2020 | Uncategorized
A former training client, Ann, reached out to me last month. She had been struggling with writing subject lines for her email campaigns and wanted my advice. But first she warned me… “Steve, I know all the tips, tricks and formulas, so don’t give me...
by Steve Slaunwhite | May 6, 2020 | Uncategorized
I consult and write for a client (let’s call him “Jim”) who produces direct mail newsletters for professionals. You know, the kind you might be receiving regularly from your dentist or investment advisor. Jim is admirably proactive. He insists on...
by Steve Slaunwhite | Apr 20, 2020 | Uncategorized
Last week, my friends at AWAI (www.awaionline.com) asked me to record a “Day in the Life” video of a freelance B2B copywriter. Me! I’m sure there are some differences in how I spend my day compared to other copywriters. (Anyone else do a Starbucks...
by Steve Slaunwhite | Apr 23, 2015 | Uncategorized, Writing white papers
I had an opportunity recently to interview some clients about their experience with white paper writers. (As well as those who write special reports, ebooks, and other types of “long form” content.) The results were interesting — to say the least. Much of what these...
