How to write copy, faster

Yesterday I was writing a sales page for a new program I’m offering. It wasn’t a particularly complicated job so I didn’t think it would take long. In fact, I sat down to write at 8am and figured I’d be done and sipping a congratulatory...

Email prospecting example (that worked… )

Subject line: Handouts for the upcoming Plastics Expo Charlotte, I read in Industrial & Marine Valves about your appointment as Marketing Director of CAM Engineering. Congratulations! I suspect you’re now knee deep in getting ready for the upcoming Plastics Expo....

Is there a “soggy sign” in your business?

Imagine you’re driving your kids to school and, while stopped for a red light, you notice a sign tacked to a streetlight pole. It’s worn and soggy, probably because it’s printed on cheap cardboard and has obviously been there for a few days. The layout of the text is...