by Steve Slaunwhite | Apr 23, 2015 | Uncategorized, Writing white papers
I had an opportunity recently to interview some clients about their experience with white paper writers. (As well as those who write special reports, ebooks, and other types of “long form” content.) The results were interesting — to say the least. Much of what these...
by Steve Slaunwhite | Jul 31, 2014 | Uncategorized
There’s a good reason why some websites (mine included) feature so many client testimonials. They build belief and credibility like no other copy element can. In fact, these days, prospects get suspicious if your website doesn’t feature clients or...
by Steve Slaunwhite | Jan 8, 2014 | Uncategorized
Yesterday I was writing a sales page for a new program I’m offering. It wasn’t a particularly complicated job so I didn’t think it would take long. In fact, I sat down to write at 8am and figured I’d be done and sipping a congratulatory...
by Steve Slaunwhite | Nov 25, 2013 | Niche Markets, Uncategorized
I was overwhelmed by the response to Part 1 of my teleclass on writing for ad agencies and design firms. More than 2,200 people downloaded the recording or listened to it on my blog. Part two is now available. You can listen (or download) it using the player button...
by Steve Slaunwhite | Feb 16, 2012 | Uncategorized
Subject line: Handouts for the upcoming Plastics Expo Charlotte, I read in Industrial & Marine Valves about your appointment as Marketing Director of CAM Engineering. Congratulations! I suspect you’re now knee deep in getting ready for the upcoming Plastics Expo....
by Steve Slaunwhite | Oct 27, 2010 | Uncategorized
Imagine you’re driving your kids to school and, while stopped for a red light, you notice a sign tacked to a streetlight pole. It’s worn and soggy, probably because it’s printed on cheap cardboard and has obviously been there for a few days. The layout of the text is...
