by Steve Slaunwhite | May 20, 2020 | Uncategorized
A former training client, Ann, reached out to me last month. She had been struggling with writing subject lines for her email campaigns and wanted my advice. But first she warned me… “Steve, I know all the tips, tricks and formulas, so don’t give me...
by Steve Slaunwhite | May 6, 2020 | Uncategorized
I consult and write for a client (let’s call him “Jim”) who produces direct mail newsletters for professionals. You know, the kind you might be receiving regularly from your dentist or investment advisor. Jim is admirably proactive. He insists on...
by Steve Slaunwhite | Apr 20, 2020 | Uncategorized
Last week, my friends at AWAI (www.awaionline.com) asked me to record a “Day in the Life” video of a freelance B2B copywriter. Me! I’m sure there are some differences in how I spend my day compared to other copywriters. (Anyone else do a Starbucks...
by Steve Slaunwhite | Apr 23, 2015 | Uncategorized, Writing white papers
I had an opportunity recently to interview some clients about their experience with white paper writers. (As well as those who write special reports, ebooks, and other types of “long form” content.) The results were interesting — to say the least. Much of what these...
by Steve Slaunwhite | Jul 31, 2014 | Uncategorized
There’s a good reason why some websites (mine included) feature so many client testimonials. They build belief and credibility like no other copy element can. In fact, these days, prospects get suspicious if your website doesn’t feature clients or...
by Steve Slaunwhite | Jan 8, 2014 | Uncategorized
Yesterday I was writing a sales page for a new program I’m offering. It wasn’t a particularly complicated job so I didn’t think it would take long. In fact, I sat down to write at 8am and figured I’d be done and sipping a congratulatory...
