How To Write Faster Than a Superhero

Confession: I’m a fan of the superhero The Flash. If you’re at all familiar with comic book lore, you know that this is the guy who runs super, super fast. Why am I a fan? There’s something about being able to go “zoom” and you’re “there” — in seconds —...

4 Simple Cures for Boring Marketing Copy

I actually nodded off once while reading a company’s marketing copy. Granted, I was tired at the time, having already reviewed about a gazillion copywriting examples that day. Still, if the writer had attempted to make the copy just a tad more interesting —...