Articles & Videos

Click here to subscribe in iTunes; or, listen to the audio version below: Chances are, there are a handful of key publications in your target market that just about everyone reads – or at least scans – on a regular basis. In one of the niche markets I...

Click here to subscribe in iTunes; or, listen to the audio version below: I received an email yesterday from a representative of a PR consulting firm. He was obviously trying to solicit my business. But instead of sending me a "real" email message, he instead cut and...

Click here to subscribe in iTunes; or, listen to the audio version below: Last week I decided to finally hang a picture in my office that I had purchased – dare I say it? – a couple of years ago. It had been leaning next to my desk all that time. I was...

Click here to subscribe in iTunes; or, listen to the audio version below: If you're a successful solo professional or small business owner, you probably have a set of marketing activities that work well for you. Those activities could be some combination of...

Click here to subscribe in iTunes; or, listen to the audio version below: Imagine this scenario . . . The phone rings. It's a prospective client and she wants to discuss a possible project with you. You're excited. Then, as the conversation progresses, the inevitable...

Click here to subscribe in iTunes; or, listen to the audio version below: I've been doing a lot of marketing workshops lately -- seminars, webinars, group coaching, you name it -- and a question that keeps coming up again and again is, "How do I find prospect names?"...

Click here to subscribe in iTunes; or, listen to the audio version below: I recently asked a seminar audience which topic they would like to learn more about: direct mail letters or social media campaigns. Social media won out by a landslide. I wasn't surprised. After...

Click here to subscribe in iTunes; or, listen to the audio version below: It's often been said that if you go the extra mile for your clients, you'll be rewarded with more repeat business and referrals. That's true. But you don't necessarily have to haul your butt an...

Click here to subscribe in iTunes; or, listen to the audio version below: A few days ago, a friend asked me to review a couple of pages on his website: one promoting his coaching services and the other selling his ebook. He wasn't satisfied with the response he was...

Click here to subscribe in iTunes; or, listen to the audio version below: Movies and television shows often like to make fun of corny pick-up lines. One of my favorites is, "Do you believe in love at first sight, or should I walk past you again?" It gets a laugh. But...

Click here to subscribe in iTunes; or, listen to the audio version below: During a seminar a few weeks ago, an audience member, Bill (not his real name), bravely volunteered to be on my "Marketing hot seat". Actually, it was fairly painless. We just went over his...

Click here to subscribe in iTunes; or, listen to the audio version below: Earlier this week, I presented an afternoon workshop to a group of professional speakers. The topic? How to write marketing copy that sells. It was a great audience and I had a lot of fun. But...

Click here to subscribe in iTunes; or, listen to the audio version below: As some of my readers have kindly pointed out over the years, I suck at proofreading. I can go over an article I've written with a fine tooth comb and be sure -- absolutely certain -- that there...

Click here to subscribe in iTunes; or, listen to the audio version below: I've had modest success creating and self-publishing information products, such as ebooks, audio programs and self-study courses. So it's not surprising that many Marketing Memo readers and...

Click here to subscribe in iTunes; or, listen to the audio version below: Want to land more clients and grow your business? Here's what you do... You find an industry association or similar group in your area. You attend the monthly meetings. You network and schmooze...

Click here to subscribe in iTunes; or, listen to the audio version below: Recently, I've been coming across a lot of misinformation about prospecting. "You have to make a lot of cold calls," one guru insists. "You must send out hundreds of pitch letters," another...