Click here to subscribe in iTunes; or, listen to the audio version below: Let's face it. No one likes to cold call, warm call, or do any type of prospecting. Even if you don't use the phone and, instead, reach out to new potential clients via email, the process can be...
Click here to subscribe in iTunes; or, listen to the audio version below: I'm guessing this is the umpteenth article you've seen this week on setting goals. After all, it's the start of the new year. Just about everyone has something important they want to achieve in...
Click here to subscribe in iTunes; or, listen to the audio version below: A friend called me this morning and asked, "So, what are your plans for the holidays?" "The holidays?" I replied. Then I casually glanced at the calendar. Uh oh. The holidays are next week. How...
I consider myself a LinkedIn power user and am having a lot of success attracting leads, connecting with prospects, and generally meeting some great people using this site. The following video was originally created for International Freelancers Day, which was last...
Click here to subscribe in iTunes; or, listen to the audio version below: Last week, I was a guest on Jane Atkinson's teleclass series for professional speakers. The topic was copywriting, and Jane did a great job of picking my brain on how to craft effective web...
Click here to subscribe in iTunes; or, listen to the audio version below: Chances are, there are a handful of key publications in your target market that just about everyone reads – or at least scans – on a regular basis. In one of the niche markets I...
Click here to subscribe in iTunes; or, listen to the audio version below: I received an email yesterday from a representative of a PR consulting firm. He was obviously trying to solicit my business. But instead of sending me a "real" email message, he instead cut and...
Click here to subscribe in iTunes; or, listen to the audio version below: Last week I decided to finally hang a picture in my office that I had purchased – dare I say it? – a couple of years ago. It had been leaning next to my desk all that time. I was...
Click here to subscribe in iTunes; or, listen to the audio version below: If you're a successful solo professional or small business owner, you probably have a set of marketing activities that work well for you. Those activities could be some combination of...
During a coaching session with a client yesterday, the topic of special reports came up. As you're probably aware, many business owners use special reports, white papers, audio recordings, and other forms of "free information" to encourage newsletter sign-ups,...
Click here to subscribe in iTunes; or, listen to the audio version below: Imagine this scenario . . . The phone rings. It's a prospective client and she wants to discuss a possible project with you. You're excited. Then, as the conversation progresses, the inevitable...
Click here to subscribe in iTunes; or, listen to the audio version below: I've been doing a lot of marketing workshops lately -- seminars, webinars, group coaching, you name it -- and a question that keeps coming up again and again is, "How do I find prospect names?"...
Click here to subscribe in iTunes; or, listen to the audio version below: I recently asked a seminar audience which topic they would like to learn more about: direct mail letters or social media campaigns. Social media won out by a landslide. I wasn't surprised. After...
If you follow Jim Carrey on Twitter you know he loves to invent or, in some cases, completely redefine words. His latest is BOING! -- which, according to him, means that something is super special. Or has substance and style. Or is really rockin'! Why this got me...
Click here to subscribe in iTunes; or, listen to the audio version below: It's often been said that if you go the extra mile for your clients, you'll be rewarded with more repeat business and referrals. That's true. But you don't necessarily have to haul your butt an...
Click here to subscribe in iTunes; or, listen to the audio version below: A few days ago, a friend asked me to review a couple of pages on his website: one promoting his coaching services and the other selling his ebook. He wasn't satisfied with the response he was...
Click here to subscribe in iTunes; or, listen to the audio version below: Movies and television shows often like to make fun of corny pick-up lines. One of my favorites is, "Do you believe in love at first sight, or should I walk past you again?" It gets a laugh. But...
Click here to subscribe in iTunes; or, listen to the audio version below: During a seminar a few weeks ago, an audience member, Bill (not his real name), bravely volunteered to be on my "Marketing hot seat". Actually, it was fairly painless. We just went over his...
